INTRODUCTION Elephants in the wild are in danger. ‘Save the Elephants’, a charity organization based in Kenya, estimated that roughly 100,000 elephants had been poached for their ivory tusks in Africa, between the year 2010 and 2012. It seems like we have forgotten that elephants are an intrinsic part of our global heritage, and thus, they should be stewarded for upcoming generations, instead of being fenced into “fortress conservation” efforts. We must strive to find ways of co-existing with elephants in a way that benefits the communities in Africa – and the elephants themselves. One way to mitigate the precarity elephants are facing (due to the demand for their ivory) is to start actively working to reduce that demand. Such campaigns are vital in the long- term fight against poaching and policy changes like domestic ivory trade bans can further supplement these campaigns. IVORY TRADE SCALE AND DEMAND The data on ivory markets are currently available for only two principal areas of t...
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